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Web Analytics Specialist
la NNC Global Innovative Services SRL in Bucuresti, Iasi
JOB DESCRIPTION
Optimize implementation of web analytics toolset and utilize to analyze traffic and behavioral segments on our customers\' sites
• Develop and maintain consistent reporting framework; create holistic dashboards pulling data from different data sources.
• Work with business owners to develop benchmark criteria for measuring online metrics; create and manage KPIs; provide analytical support, especially in the product definition phase; present cross-functional analysis.
• Work with IT department, marketing, product management and business partners on data flow requirements and monitoring; perform audits and verify process integrity throughout campaign cycles.
• Identify how effective various programs and Web site flows are performing, solicit and/or recommend improvements that target conversion rates and user satisfaction, implement and manage the testing of improvements and effectively communicate findings.
• Assist the online and emarketing team by providing web analytics and insights to make data driven decisions; analyze web analytics information and provide recommendations in the context of campaigns, web site redesigns and new product development
• Proactively seek to improve day-to-day efficiency and automate activities wherever possible.
SKILLS
Client management
• Possess understanding of clients’ market dynamics and act as a consultant to clients for the planning and execution of their online marketing needs
• Provide recommendations on how to improve ROI of online marketing campaigns and product development
Project management
• Identify, create, prioritize, delegate tasks
• Monitor project/task progress and escalate project related issues to appropriate teams (client, integration team, design team, etc.)
Personal skills
• Ability to speak and write fluently in English
• Is goal and results oriented
• Strong leadership, organizational, statistical, analytical and problem-solving skills
• Self-motivated with excellent interpersonal and written communication skills
• Ability to establish, nurture, and support good working relationships with internal and external clients
• Client focused, creating an environment in which concern for client satisfaction is a key priority
• Highly adaptable to change with the ability to identify, evaluate, and mitigate risk
• Has strong initiative and is a creative thinker
• Able to make complex decisions and solve problems involving varied levels of complexity, ambiguity and risk
• Ability to cope with stressful situations
• Curious nature is an asset
• Highly effective working in teams with tight deadlines.
• Ability to manage multiple projects simultaneously
Technical skills
• Designing, constructing, and running reports using various online web-analytics solution
• Constructing reporting dashboards in Excel with external queries.
• Mid-level expertise in the SEM (Search Engine Marketing) / PPC (Pay Per Click) and SEO (Search Engine Optimization) strategies and a minimum one year experience measure success of SEM/PPC and SEO campaigns / efforts.
• Mastery of Excel, Powerpoint and other software tools for reporting and presenting data.
• Thorough understanding of Web technologies
• Demonstrated ability to collect data, analyze trends, find stories, draw conclusions and act on recommendations.
• Experience with web analytics program e.g. Google Analytics
This is the position for you to prove yourself and be recognized for it!
Flexible working conditions, a professional environment and a young dynamic team willing to support you all the way are just some of the benefits you’ll enjoy in working with us
Optimize implementation of web analytics toolset and utilize to analyze traffic and behavioral segments on our customers\' sites
• Develop and maintain consistent reporting framework; create holistic dashboards pulling data from different data sources.
• Work with business owners to develop benchmark criteria for measuring online metrics; create and manage KPIs; provide analytical support, especially in the product definition phase; present cross-functional analysis.
• Work with IT department, marketing, product management and business partners on data flow requirements and monitoring; perform audits and verify process integrity throughout campaign cycles.
• Identify how effective various programs and Web site flows are performing, solicit and/or recommend improvements that target conversion rates and user satisfaction, implement and manage the testing of improvements and effectively communicate findings.
• Assist the online and emarketing team by providing web analytics and insights to make data driven decisions; analyze web analytics information and provide recommendations in the context of campaigns, web site redesigns and new product development
• Proactively seek to improve day-to-day efficiency and automate activities wherever possible.
SKILLS
Client management
• Possess understanding of clients’ market dynamics and act as a consultant to clients for the planning and execution of their online marketing needs
• Provide recommendations on how to improve ROI of online marketing campaigns and product development
Project management
• Identify, create, prioritize, delegate tasks
• Monitor project/task progress and escalate project related issues to appropriate teams (client, integration team, design team, etc.)
Personal skills
• Ability to speak and write fluently in English
• Is goal and results oriented
• Strong leadership, organizational, statistical, analytical and problem-solving skills
• Self-motivated with excellent interpersonal and written communication skills
• Ability to establish, nurture, and support good working relationships with internal and external clients
• Client focused, creating an environment in which concern for client satisfaction is a key priority
• Highly adaptable to change with the ability to identify, evaluate, and mitigate risk
• Has strong initiative and is a creative thinker
• Able to make complex decisions and solve problems involving varied levels of complexity, ambiguity and risk
• Ability to cope with stressful situations
• Curious nature is an asset
• Highly effective working in teams with tight deadlines.
• Ability to manage multiple projects simultaneously
Technical skills
• Designing, constructing, and running reports using various online web-analytics solution
• Constructing reporting dashboards in Excel with external queries.
• Mid-level expertise in the SEM (Search Engine Marketing) / PPC (Pay Per Click) and SEO (Search Engine Optimization) strategies and a minimum one year experience measure success of SEM/PPC and SEO campaigns / efforts.
• Mastery of Excel, Powerpoint and other software tools for reporting and presenting data.
• Thorough understanding of Web technologies
• Demonstrated ability to collect data, analyze trends, find stories, draw conclusions and act on recommendations.
• Experience with web analytics program e.g. Google Analytics
This is the position for you to prove yourself and be recognized for it!
Flexible working conditions, a professional environment and a young dynamic team willing to support you all the way are just some of the benefits you’ll enjoy in working with us
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B2B Telesales Specialist la NNC Global Innovative Services SRL in Iasi, Bucuresti
12-05-2010
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Recomanda acest job in marketing unui prieten
Publicat la 12-05-2010
Vizualizat de: 1025 ori
Vizualizat de: 1025 ori