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Brand Manager - leading brand in fmcg
at Advice Human Resources in Bucureşti
The company distributes some of the best and most respected consumer brands, being one of the leading spirits companies in the world. The company has an impressive brands portfolio, most of them leading the market in more than 130 countries.
Scope of the Role:
The Brand Manager will play a key role in the development and implementation of the company’s brand strategies and tactics in Romania.
Based on the agreed strategies and in close cooperation with the local distributor partner, brand strategies and plans will be developed and executed. Results will be closely tracked and evaluated.
The priorities for the role include:
•The Brand Manager will mainly work together with the Romanian Country Manager for the development of the brand. The chosen candidate will also become deeply immersed in the distributor brand and commercial team to develop, implement and manage brand building, sales and promotion process and activities in Romania.
•Assume strategic and operational responsibilities for the development of the brand plans and the proper execution of the agreed activities in Romania
•Analyze and evaluate tactical plans to ensure optimized effort and maximum consumer consumption for the brands.
•Work closely with the Management to give field input to global developments and to offer the information to the rest of the field team.
•Interact with the teams to share best practices.
•Recommend to management groups any changes in strategically / tactical direction to ensure continuous brand development.
•Motivate and lead distributor marketing personnel and develop a positive attitude and mentality.
•Be the local repository for brand knowledge.
•Direct and manage all brand training and other sales / brand promotion
•Develop good understanding and knowledge of brand users and target group.
•Identify critical off- but primarily on-premise accounts; develop continuous brand building promotional programs for these accounts
•Become familiar with all levels of accounts through regular personal interaction and observation.
•Ensure optimal portfolio management whilst managing distributor teams and individual strategic brand direction.
•Quickly evaluate existing agency relationships and manage concrete agency relationships to deliver brand building objectives
Professional Skills requirements include:
•University Degree in Business, Marketing or related area
•4-6 years experience in FMCG industry, preferably spirits / image products, and be knowledgeable of the distributor / brand owner relationship
•Broad Marketing experience and (operational) responsibility in ATL and BTL
•Strong oral and written communications skills in English
•Experience in working in an international environment will be a plus
•Experience in a matrix management system
•Willing to travel up to 30% of the time
Scope of the Role:
The Brand Manager will play a key role in the development and implementation of the company’s brand strategies and tactics in Romania.
Based on the agreed strategies and in close cooperation with the local distributor partner, brand strategies and plans will be developed and executed. Results will be closely tracked and evaluated.
The priorities for the role include:
•The Brand Manager will mainly work together with the Romanian Country Manager for the development of the brand. The chosen candidate will also become deeply immersed in the distributor brand and commercial team to develop, implement and manage brand building, sales and promotion process and activities in Romania.
•Assume strategic and operational responsibilities for the development of the brand plans and the proper execution of the agreed activities in Romania
•Analyze and evaluate tactical plans to ensure optimized effort and maximum consumer consumption for the brands.
•Work closely with the Management to give field input to global developments and to offer the information to the rest of the field team.
•Interact with the teams to share best practices.
•Recommend to management groups any changes in strategically / tactical direction to ensure continuous brand development.
•Motivate and lead distributor marketing personnel and develop a positive attitude and mentality.
•Be the local repository for brand knowledge.
•Direct and manage all brand training and other sales / brand promotion
•Develop good understanding and knowledge of brand users and target group.
•Identify critical off- but primarily on-premise accounts; develop continuous brand building promotional programs for these accounts
•Become familiar with all levels of accounts through regular personal interaction and observation.
•Ensure optimal portfolio management whilst managing distributor teams and individual strategic brand direction.
•Quickly evaluate existing agency relationships and manage concrete agency relationships to deliver brand building objectives
Professional Skills requirements include:
•University Degree in Business, Marketing or related area
•4-6 years experience in FMCG industry, preferably spirits / image products, and be knowledgeable of the distributor / brand owner relationship
•Broad Marketing experience and (operational) responsibility in ATL and BTL
•Strong oral and written communications skills in English
•Experience in working in an international environment will be a plus
•Experience in a matrix management system
•Willing to travel up to 30% of the time
Published at 20-11-2009
Viewed: 348 times
Viewed: 348 times