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Brand Manager
la Impact Developer & Contractor in Bucureşti
Key Responsibilities:
•Prepare a detailed annual marketing budget by brand;
•Develop and implement operational plans related to the brand in charge;
•Create detailed marketing activity schedules based on approved marketing and business plans;
•Collaborate with other departments in aligning schedules and ensuring all activities are subsequent to the Brand Plan;
•Market monitoring, permanently checking on industry and technology development, competition, consumer trends etc;
•Recommend appropriate marketing actions in order to promote as well as possible the company’s products;
•Understand consumer needs and market trends in order to identify areas for innovation and competitive advantage;
•Collaborate with other departments to maximize the results of the marketing activity
•Establish, maintain and control relations with the advertising agency;
•Develop campaign creative and media briefs, supervise advertising agency activities including, creative, layout, production, media plans, approval and evaluation;
•Perform detailed market analysis to monitor brand performance, commission and control execution of ad hoc researches, synthesize primary and secondary research to guide portfolio and brand development decision making;
•Involved in product development process in closs cooperation with Product Development Manager.
Successful candidates will have:
•University degree;
•Minimum 3 years experience brand management;
•Fluent in spoken and written English;
•Strong analytical and strategic thinking skills;
•Organization, multi-tasking and project management skills;
•Work under deadline pressure and meet the deadlines;
•Passion for brands and consumer/customer focus.
•Prepare a detailed annual marketing budget by brand;
•Develop and implement operational plans related to the brand in charge;
•Create detailed marketing activity schedules based on approved marketing and business plans;
•Collaborate with other departments in aligning schedules and ensuring all activities are subsequent to the Brand Plan;
•Market monitoring, permanently checking on industry and technology development, competition, consumer trends etc;
•Recommend appropriate marketing actions in order to promote as well as possible the company’s products;
•Understand consumer needs and market trends in order to identify areas for innovation and competitive advantage;
•Collaborate with other departments to maximize the results of the marketing activity
•Establish, maintain and control relations with the advertising agency;
•Develop campaign creative and media briefs, supervise advertising agency activities including, creative, layout, production, media plans, approval and evaluation;
•Perform detailed market analysis to monitor brand performance, commission and control execution of ad hoc researches, synthesize primary and secondary research to guide portfolio and brand development decision making;
•Involved in product development process in closs cooperation with Product Development Manager.
Successful candidates will have:
•University degree;
•Minimum 3 years experience brand management;
•Fluent in spoken and written English;
•Strong analytical and strategic thinking skills;
•Organization, multi-tasking and project management skills;
•Work under deadline pressure and meet the deadlines;
•Passion for brands and consumer/customer focus.
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10-02-2010
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Recomanda acest job in marketing unui prieten
Publicat la 12-02-2010
Vizualizat de: 505 ori
Vizualizat de: 505 ori